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ecoHiny: Redefining Eco-Friendly Bathroom Products with Playful Branding

We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.

ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.

The design thinking method of Diverge and Converge was used. All design was realized digitally as vector-based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4-color printing technique. 3 sizes for shipping box were designed: 12 pack, 24 pack, and 36 pack. Wrap dimensions are R11 x H11.

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