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GVA Lighting's Lighting Tunnel Exhibition Booth

Nargiza Usmanova's design concept for the Lighting Tunnel Exhibition Booth was a harmonious blend of urban architectural cadence, the allure of roads and tunnels, and the purity of geometric lines and forms. The booth, spanning 8500mm x 3500mm x 3000mm, featured an innovative zig-zag structure that formed an architectural lighting tunnel, showcasing GVA Lighting's products in a unique and captivating manner. The booth's central greenery composition was enhanced by flexible LED lighting, creating a vivid tableau of light that distinguished it from competitors at the exhibition.

The project, which started in September 2022 in Torino and finished in November 2022 in London, UK, was a beacon for design professionals at the Light22 exhibition, offering a platform to discover the latest offerings from international lighting brands. The colorful lighting tunnel significantly contributed to the exhibition's vibrant ambiance, showcasing the essence of GVA Lighting's products.

The most challenging aspect of the project was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.

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