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Mark Boey wins Golden at the prestigious A' Advertising, Marketing and Communication Design Award with Electric Meets Reality In Store Experience Wall.

Mark Boey's groundbreaking Advertising sets new standards for innovation and excellence, earning prestigious Golden A' Design Award recognition in the A' Advertising, Marketing and Communication Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Electric Meets Reality In Store Experience Wall” by Mark Boey has been distinguished with the golden award status at the prestigious A' Design Awards for the year 2020, in the highly competitive advertising, marketing and communication design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Golden A' Design Award not only underscores the exceptional design and conceptual prowess of the Electric Meets Reality In Store Experience Wall but also emphasizes the influential role of MG Motors Australia in elevating standards within the advertising domain.

The visionary behind “Electric Meets Reality In Store Experience Wall” Mark Boey, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Electric Meets Reality In Store Experience Wall” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning advertising.

About Electric Meets Reality In Store Experience Wall

MG interactive AR projection sculpture, inside a car dealership. Untitled Studios created a playful, fun, and engaging in-store experience. The AR Projection-Mapping represents the electricity, and the sculpture portrays reality. When the two meet, they create an exhilarating experience and educate the shopper at the same time. When the projector is turned off, one can see an elegant white sculpture on the wall.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Advertising, Marketing and Communication Design Award honors outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.

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