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OUTPUT wins Silver at the prestigious A' Advertising, Marketing and Communication Design Award with Vivo X Series Outdoor Campaign.

OUTPUT's groundbreaking Advertising sets new standards for innovation and excellence, earning prestigious Silver A' Design Award recognition in the A' Advertising, Marketing and Communication Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Vivo X Series Outdoor Campaign” by OUTPUT has been distinguished with the silver award status at the prestigious A' Design Awards for the year 2024, in the highly competitive advertising, marketing and communication design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Silver A' Design Award not only underscores the exceptional design and conceptual prowess of the Vivo X Series Outdoor Campaign but also emphasizes the influential role of OUTPUT in elevating standards within the advertising domain.

The visionary behind “Vivo X Series Outdoor Campaign” OUTPUT, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Vivo X Series Outdoor Campaign” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning advertising.

About Vivo X Series Outdoor Campaign

The installation faithfully reproduces the two mobile phones at a 1:1 scale. It is currently one of the largest single-object mobile phone installations in the world. The design ensures consistency with the actual devices in terms of appearance and detail quality, while incorporating differentiated designs for different target audiences based on gender. Furthermore, radar tracking, body capture, naked-eye 3D, and other technologies are used to integrate rich digital content and create a visually stunning combination of the large screens and the Shanghai Bund landscape.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Advertising, Marketing and Communication Design Award honors outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.

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