FOR IMMEDIATE RELEASE

Zhou Haiwen, Che Shilong and Guo Cheng wins Iron at the prestigious A' Graphics, Illustration and Visual Communication Design Award with Every Treasure Tells A Story Advertising Awareness Campaign.

Zhou Haiwen, Che Shilong and Guo Cheng's groundbreaking Graphic sets new standards for innovation and excellence, earning prestigious Iron A' Design Award recognition in the A' Graphics, Illustration and Visual Communication Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Every Treasure Tells A Story Advertising Awareness Campaign” by Zhou Haiwen, Che Shilong and Guo Cheng has been distinguished with the iron award status at the prestigious A' Design Awards for the year 2024, in the highly competitive graphics, illustration and visual communication design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Iron A' Design Award not only underscores the exceptional design and conceptual prowess of the Every Treasure Tells A Story Advertising Awareness Campaign but also emphasizes the influential role of China Global Television Network Co., Ltd. Beijing, CN in elevating standards within the graphic domain.

The visionary behind “Every Treasure Tells A Story Advertising Awareness Campaign” Zhou Haiwen, Che Shilong and Guo Cheng, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Every Treasure Tells A Story Advertising Awareness Campaign” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning graphic.

About Every Treasure Tells A Story Advertising Awareness Campaign

Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creativity mainly tells stories about the national treasures of China, visual dialogues across time historically speaking, combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct dimensional character. In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Graphics, Illustration and Visual Communication Design Award honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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