FOR IMMEDIATE RELEASE

Willy Lai wins Silver at the prestigious A' Mobile Technologies, Applications and Software Design Award with Macy’s App Redesign Redesign.

Willy Lai's groundbreaking Mobile sets new standards for innovation and excellence, earning prestigious Silver A' Design Award recognition in the A' Mobile Technologies, Applications and Software Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Macy’s App Redesign Redesign” by Willy Lai has been distinguished with the silver award status at the prestigious A' Design Awards for the year 2020, in the highly competitive mobile technologies, applications and software design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Silver A' Design Award not only underscores the exceptional design and conceptual prowess of the Macy’s App Redesign Redesign but also emphasizes the influential role of Macy's in elevating standards within the mobile domain.

The visionary behind “Macy’s App Redesign Redesign” Willy Lai, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Macy’s App Redesign Redesign” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning mobile.

About Macy’s App Redesign Redesign

Macy's mobile app allows customers to shop Macy's offerings online, including a host of shopping and style-oriented features, as well as augmented reality features from beauty to home furnishings which allow customers to preview products virtually through their mobile device. In 2019, the Macy's mobile app was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Mobile Technologies, Applications and Software Design Award honors outstanding design of smartphones, tablets, wearables, mobile applications, mobile games, mobile software, mobile platforms, mobile interfaces and more.

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