FOR IMMEDIATE RELEASE

Willy Lai wins Silver at the prestigious A' Interface, Interaction and User Experience Design Award with Macy’s Website Redesign.

Willy Lai's groundbreaking Interface sets new standards for innovation and excellence, earning prestigious Silver A' Design Award recognition in the A' Interface, Interaction and User Experience Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Macy’s Website Redesign” by Willy Lai has been distinguished with the silver award status at the prestigious A' Design Awards for the year 2020, in the highly competitive interface, interaction and user experience design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Silver A' Design Award not only underscores the exceptional design and conceptual prowess of the Macy’s Website Redesign but also emphasizes the influential role of Macy's in elevating standards within the interface domain.

The visionary behind “Macy’s Website Redesign” Willy Lai, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Macy’s Website Redesign” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning interface.

About Macy’s Website Redesign

Macy's website allows customers to shop Macy's offerings online, and includes a host of shopping and style-oriented features. In 2019, Macy's website was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Interface, Interaction and User Experience Design Award honors outstanding design of websites, mobile applications, software interfaces, game interfaces, wearable interfaces, virtual reality interfaces, augmented reality interfaces, dashboard designs and more.

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