FOR IMMEDIATE RELEASE

Roger That Corporate Identity Design

Roger That Inspirationlabs, a design agency, has revealed a new corporate identity designed by Ruud Winder. The design pays homage to the late Rogier van Hulst and aims to raise awareness about youth suicide in the Netherlands. The agency's initiative stems from the tragic passing of Rogier Hulst, a valued colleague and friend, and the subsequent founding of Roger That by his mother to support young people in need.

The unique corporate identity is based on the distinctive R-logo of Rogier van Hulst, incorporating a block system that symbolizes the diversity and multi-coloredness of the youth. The design conveys a message of freedom and flexibility, encouraging young individuals to embrace their unique paths and movements.

The realization of the corporate identity involved the creation of printwork, street art, and digital materials. The project, led by Ruud Winder, took approximately 2 months to complete, overcoming the challenge of preserving Rogier van Hulst's design legacy within the new identity.

-END-