FOR IMMEDIATE RELEASE

Rebranding Reflects Wim Van Assem's Uninhibited Floral Art

Renowned North Holland florist, Wim Van Assem, celebrates his 40th anniversary with a vibrant rebranding, reflecting his uninhibited approach to floral art. The new design, situated on the large windows of the historic building, features dynamic ribbons that capture the energy and free-spirited style of Van Assem's unique flower arranging.

Wim Van Assem, a pioneer in Dutch floral art, has significantly influenced the industry with his progressive style. The challenge for the designers was to develop a visual language that encapsulates his vibrant approach to flower arranging, which is evident in the eye-catching rebranding displayed on the historic building's windows.

The rebranding, realized with large, eye-catching lettering and dynamic shapes, can be seen at the old city center of Alkmaar, at Fnidsen, The Netherlands. The unique and eye-catching line play combines modern typography and graphic design in a historical setting, creating a captivating visual experience for visitors.

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