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CHINA -- /DESIGN/newswire -- Oct 23, 2020
Chi Forest Unveils Alienergy Electrolyte Water, a Minimalist and Functional Beverage Designed to Meet the Rising Demand for Health-Conscious Products
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Chi Forest proudly presents Alienergy Electrolyte Water, a revolutionary functional beverage designed to cater to the needs of the health-conscious population. Inspired by the purity of water, the minimalist design of the bottle reflects the product's concept of clean, pure, and reviving hydration. With a sugar-free, calorie-free formula and a clear, transparent body, Alienergy Electrolyte Water offers a refreshing and fruitful hydration experience without any health concerns.
The label of the Alienergy Electrolyte Water is crafted using semi-transparent OPS material, showcasing the ultra-hydrating and near-water features of the beverage. This sustainable substitute for PVC not only allows for recycling but also ensures minimal environmental impact, as it can be burned for fuel without emitting any toxic gases.
Measuring at 65mm in width, 65mm in depth, and 185mm in height, the design embodies the essence of branding, packaging, and 3D innovation, setting a new standard for functional beverages in the market. The creative team, led by Renkun Zhang, has meticulously crafted the logo and packaging design to embody the product's philosophy and functionality.
Unlike traditional functional beverages that rely on artificial colorings, Alienergy Electrolyte Water stands out with its clear, colorless appearance, instilling trust in health-conscious consumers. The project, initiated in June 2020 and completed in November 2020 in Beijing, China, has garnered recognition, winning the Bronze A' Design Award for Packaging Design in 2021.
Chi Forest's dedication to creating a product that aligns with the growing trend of health consciousness is evident in the extensive research and meticulous design process. The team conducted surveys to gauge the importance of sugar-free products and the influence of aesthetics in design, ensuring that the final product resonates with the target market.
The journey to bring Alienergy Electrolyte Water to life was not without its challenges. The minimalist label design, with its emphasis on negative space, posed technical hurdles during the printing process. However, through collaborative efforts, the team overcame these obstacles, achieving the desired semi-transparent effect that beautifully showcases the product's unique features.
Chi Forest's Alienergy Electrolyte Water is a testament to the brand's commitment to innovation, sustainability, and consumer well-being. With its sleek design, sustainable materials, and health-conscious formulation, the beverage sets a new standard for functional hydration solutions, redefining the market and earning accolades for its creativity and ingenuity.
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