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Alienergy Energy Drink Packaging Design

Chi Forest's Alienergy Energy Drink is the first sugar-free energy drink in China, featuring a bold and futuristic packaging design inspired by the unknown power symbolized by an alien figure. The design aims to create a strong connection with consumers through its unique character and clean palette with metallic accents.

The 330ml slim can shape not only stands out on retail shelves but also provides a comfortable holding experience for customers, catering to the growing health-conscious market demand.

The project, completed in Beijing, China, started in June 2020 and was finished in October 2020. The production location is in Shanghai, China.

When faced with the challenge of global plastic use, the brand chose aluminum for its packaging, emphasizing efficient recycling and repurposing to spread the message of environmental responsibility.

The design team, including Gang Wang, Jiaqi Liu, Xiaolan Xiao, and Tianyun Liu, overcame the challenge of creating a more impactful design while staying true to the brand concept, resulting in a powerful and energetic impression on customers.

The Alienergy Energy Drink packaging design won the Silver A' Design Award in 2021, recognizing its outstanding expertise, innovation, and remarkable level of excellence in both technical and artistic aspects.

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