FOR IMMEDIATE RELEASE

forceMAJEURE Redesigns Old Parr Whisky

forceMAJEURE, led by designer Laurent Hainaut, has successfully redesigned Old Parr whisky, a beloved brand originating in Scotland and cherished in Latin America. The redesign project has been recognized with the prestigious Silver A' Design Award in 2020.

The redesign of Old Parr whisky involved a meticulous approach to retain and enhance the brand's iconic crackled bottle and tilt, symbolizing unpretentious status. The team worked closely with the glassmaker to achieve an organic crackled pattern, enhancing the bottle's tactility. The use of Olde English typeface and modern printing techniques further enrich the label's depth and character.

forceMAJEURE's restaging of the brand and complete range redesign aimed at bringing consistency, modernizing the look and feel, and elevating the brand's visual identity. The brand world created by forceMAJEURE serves as a touchstone for the brand's development across various mediums and spaces, from packaging to events and experiences.

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