FOR IMMEDIATE RELEASE

forceMAJEURE's Luxurious Limited Edition Design for Cîroc White Grape Vodka

forceMAJEURE, the renowned design agency, has revealed the visually stunning limited edition packaging design for Cîroc White Grape Vodka. Inspired by classic golds and silvers used in festive décor, the forceMAJEURE team has created a beautiful giftable bottle that stands out from other holiday limited editions. The luxurious soft-gold bottle showcases the classic Cîroc orb at the top and a rooster medallion at the bottom, both with a custom golden shine finish, making it the perfect choice for celebrating the season with luxury.

As part of their ongoing work on the flavor platform, forceMAJEURE was tasked with creating the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape. Taking cues from champagne and white grapes, the production team developed a custom gold color for the bottle and re-envisioned Ciroc’s iconic “orb” in a metallized polished gold, creating a golden tone-on-tone effect that exudes celebration, festivity, and elegance.

The limited edition packaging design for Cîroc White Grape Vodka has been recognized with the prestigious Silver A' Design Award in the Limited Edition and Custom Design category in 2020. This award highlights the outstanding expertise and innovation demonstrated by forceMAJEURE in creating a design that showcases remarkable excellence and introduces positive feelings, amazement, and wonder.

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