FOR IMMEDIATE RELEASE

Waggner Coffee Packaging Design

Wallrus Design Studio introduces Waggner Coffee, a packaging design that breaks the monotony of traditional coffee packaging. The design draws inspiration from the functional aspect of coffee consumption, particularly targeting the caffeine-driven late-night workers. The packaging features a unique logo depicting a deer enjoying coffee in its house, symbolizing the brand's German origin and the essence of nighttime coffee consumption.

The Waggner Coffee packaging is realized through rotogravure-printing on metalized coffee pouches, with dimensions of 100mm (W) x 70mm (D) x 280mm (H). This design not only differentiates itself on the shelf but also establishes an emotional connection with consumers, offering a refreshing visual experience.

Commencing in January 2021 and concluding in April 2021 in Iran, the project involved in-depth research, including consumer questionnaires, to understand the audience's perspective on coffee consumption. Overcoming challenges related to brand origin and packaging familiarity, the design successfully encapsulates the essence of the brand and resonates with the target audience.

WALLRUS DESIGN STUDIO is an independent packaging and graphic design studio based in Tehran, Iran. With a focus on delivering innovative solutions, the studio's approach involves thorough market research and a commitment to creating unique, impactful designs. The Waggner Coffee packaging design has been recognized with the prestigious Iron A' Design Award in 2023, celebrating its practicality, innovation, and integration of industry best practices.

-END-