Oat Milk Packaging Design Unveiled by Wallrus Design Studio
IRAN -- /DESIGN/newswire -- Jul 17, 2022
Wallrus Design Studio introduces a unique packaging design for oat milk, aiming to create product awareness and appeal to consumers.
FOR IMMEDIATE RELEASE
Oat Milk Packaging Design
Wallrus Design Studio has unveiled a distinctive packaging design for oat milk, focusing on consumer insight and product awareness. The design aims to encourage consumers to try this unique and nutritious product, positioning it as a substitute for traditional milk in the market.
The oat milk packaging is flexo-printed on tetrapack aseptic boxes, with dimensions of 85mm in width, 85mm in depth, and 230mm in height. The design features imagery of young people with different lifestyles, subtly highlighting the product's health benefits and vitality.
The project, which commenced in January 2022 and concluded in April 2022 in Iran, involved extensive research, including questionnaires and interviews with target audience groups, stores, and coffee shops. The design overcame challenges related to the novelty of the product and consumer unfamiliarity with its taste and uses.
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Contact Information:
- Roberto Colombo
- +390314972900
- press@adesignaward.com
- +390314491953
- A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy