/DESIGN/newswire -- COMO, CO, ITALY -- SATURDAY, 07 SEPTEMBER 2024, 22:33 UTC+1
HIGH RESOLUTION IMAGE AVAILABLE
IRAN -- /DESIGN/newswire -- Aug 01, 2021
Wallrus Design Studio introduces Rooeein, a unique packaging design project that aims to bring attention to environmental issues through its innovative approach to branding and communication.
FOR IMMEDIATE RELEASE
Wallrus Design Studio is proud to present Rooeein, a groundbreaking packaging design project that seeks to raise awareness about environmental issues. The project draws inspiration from nature, specifically the leaves, and their role in providing clean air, akin to the function of car filters. This unique approach aims to resonate with consumers and drive attention towards the environment.
The project stands out due to its comprehensive branding process, which includes the creation of a distinctive package and the delivery of effective messages to the audience. By increasing community attention to environmental issues, Rooeein demonstrates the studio's commitment to cultural development and environmental responsibility.
Utilizing a blend of visual communications, advertising, and integrated marketing methods, the project's branding and advertising strategies are rooted in its environmental philosophy, creating a cohesive and impactful message.
This project, led by Design Director Iman Ale Mozaffar and Creative Director Matin Mirzaei, involved extensive research on filter functionality, utilizing biometric techniques to drive the design process towards a nature-inspired concept.
Rooeein was developed over a period of two years, from October 2019 to December 2021, and was realized in Tehran, Iran. The design's main idea emerged from the imagery of a road passing through a dense forest, leading to the formation of the brand's colorful identity.
The introduction of green color and the leaf imagery on the packaging effectively differentiated the product in the market, leading to its recognition as one of the best goods in its category. The project was further recognized with the Bronze A' Design Award in Packaging Design in 2022, highlighting its creative ingenuity and contribution to quality of life improvements.
-END-
IRAN -- /DESIGN/newswire -- Sep 06, 2022
Wallrus Design Studio introduces a unique packaging design for honey, inspired by the natural habitats of bees and the purity of the product, set to revolutionize the market.
FOR IMMEDIATE RELEASE
Agency PackagingIRAN -- /DESIGN/newswire -- Aug 03, 2022
Wallrus Design Studio presents Waggner Coffee, a distinctive packaging design that stands out on the shelf and tells a compelling brand story.
FOR IMMEDIATE RELEASE
Agency PackagingIRAN -- /DESIGN/newswire -- Aug 07, 2021
Wallrus Design Studio unveils Lenza Lenzy, the first and only clothes clinic in Iran, offering unparalleled branding and visual identity services.
FOR IMMEDIATE RELEASE
Agency GraphicCreate a newsroom for direct access to journalists, making your news easier to get published and featured.
Create Your Newsroom