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Rooeein Packaging Design

Wallrus Design Studio is proud to present Rooeein, a groundbreaking packaging design project that seeks to raise awareness about environmental issues. The project draws inspiration from nature, specifically the leaves, and their role in providing clean air, akin to the function of car filters. This unique approach aims to resonate with consumers and drive attention towards the environment.

The project stands out due to its comprehensive branding process, which includes the creation of a distinctive package and the delivery of effective messages to the audience. By increasing community attention to environmental issues, Rooeein demonstrates the studio's commitment to cultural development and environmental responsibility.

Utilizing a blend of visual communications, advertising, and integrated marketing methods, the project's branding and advertising strategies are rooted in its environmental philosophy, creating a cohesive and impactful message.

This project, led by Design Director Iman Ale Mozaffar and Creative Director Matin Mirzaei, involved extensive research on filter functionality, utilizing biometric techniques to drive the design process towards a nature-inspired concept.

Rooeein was developed over a period of two years, from October 2019 to December 2021, and was realized in Tehran, Iran. The design's main idea emerged from the imagery of a road passing through a dense forest, leading to the formation of the brand's colorful identity.

The introduction of green color and the leaf imagery on the packaging effectively differentiated the product in the market, leading to its recognition as one of the best goods in its category. The project was further recognized with the Bronze A' Design Award in Packaging Design in 2022, highlighting its creative ingenuity and contribution to quality of life improvements.

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