FOR IMMEDIATE RELEASE

Mateus Matos Montenegro Unveils Cafe Soul, a Brand Designed for Pluralism and Diversity

Mateus Matos Montenegro, the founder of Montenegro Design in Brazil, has unveiled Cafe Soul, a new brand of 100% Arabica coffee designed for inclusivity and affordability. The brand, set to launch in the second half of 2022, aims to fill a void in the market for high-quality, budget-friendly coffee while targeting a younger demographic entering the workforce.

Developed in Minas Gerais, Brazil, Cafe Soul is the brainchild of a family-owned brand, Cafe Tunico, managed by the seven children of Mr. Tunico. The brand seeks to break barriers in the competitive coffee market while maintaining the same quality and tradition of its parent brand. Cafe Soul is positioned as a coffee for all, catering to workers and coffee enthusiasts across all social classes.

The packaging for Cafe Soul utilizes a four-color print process with specific Pantone colors, creating a visually striking and unique presentation. The brand is also exploring the possibility of using recycled plastics for its packaging materials, aligning with its commitment to sustainability.

Mateus Matos Montenegro's design for Cafe Soul is characterized by its transformative and interactive logo elements, representing the brand's youthful and light-hearted ethos. The design aims to set Cafe Soul apart from its competitors, offering a concept of diversity and representativeness, making it suitable for every occasion.

The project, which commenced in January 2021, was driven by extensive market research, identifying the need for high-quality, affordable coffee for a new and evolving society. The brand has already garnered positive feedback through pre-marketing efforts, indicating strong acceptance upon its official market launch.

Mateus Montenegro, known for his award-winning designs, brings his expertise in branding and packaging to the forefront with Cafe Soul. With a background in architecture and a master's degree in graphic and editorial design, Montenegro's studio is dedicated to resolving design challenges with artistic equilibrium, as evidenced by the innovative and inclusive approach taken with Cafe Soul.

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