FOR IMMEDIATE RELEASE

InterBrasil Logotype Redesign

InterBrasil has unveiled a striking new logotype, designed to reflect the company's modernization and integration efforts. The redesign, led by Mateus Matos Montenegro, integrates the heart into the "B" of "Brasil" and the health cross into the "T" of "Inter," symbolizing a union between employees and customers. The updated brand identity aims to enhance communication with the target audience and employees, representing a significant evolution from previous iterations.

The logotype was meticulously crafted using computer graphics and extensive typography editing to seamlessly merge the words "Inter" and "Brasil." The color scheme, based on the CMYK standard, reinforces the brand's message of partnership and quality service. Additionally, various graphic elements were created to support digital and print media, including icons, symbols, and stationery such as business cards, letterheads, badges, envelopes, and external signage.

The redesigned brand identity embodies the concept of union, creating a friendly environment for both customers and employees. The color palette enhances this atmosphere, evoking a sense of relaxation. The logotype encapsulates all elements that represent InterBrasil in a simple yet elegant manner, reflecting the company's values and communication style.

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