FOR IMMEDIATE RELEASE

Ranger Hotel's Visual Identity

Ranger Hotel has revealed a captivating new visual identity, designed by WEIWEI ZHANG, the dean of Product Design at Changshu Institute of Technology. The concept draws inspiration from fantasy stories, likening hotel visitors to "rangers" and using the Ranger Mask as a creative element to extend a series of Ranger equipment symbols. The goal is to create a unique and interactive experience for every traveler.

The hotel's positioning targets young tourists, aiming to establish a light luxury fashion social hotel through simple yet innovative design. The visual identity primarily utilizes the laser hot stamping process, ensuring a mysterious and unpredictable luster for the Ranger Hotel logo, reflecting the essence of the brand.

WEIWEI ZHANG's design journey began in May 2022 in Kunming and concluded in July 2022, overcoming the challenge of bridging the cultural differences between Eastern and Western interpretations of "rangers." The result is a visually stunning and culturally inclusive visual system that captures the spirit of the Ranger Hotel.

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