Hometown Flavor: Celebrating Yunnan Rice Noodle Culture Through Packaging Design
CHINA -- /DESIGN/newswire -- Nov 07, 2021
WEIWEI ZHANG's latest project, Hometown Flavor, beautifully captures the essence of Yunnan's diverse ethnic cultures through a series of rice noodle packaging designs, recently awarded Silver in A' Packaging Design Award 2022.
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Rice Noodle Packaging Celebrating Yunnan's Ethnic Diversity
WEIWEI ZHANG's Hometown Flavor project is a celebration of Yunnan's rich ethnic diversity, encapsulated in a series of rice noodle packaging designs. Inspired by the unique eating styles of Yunnan's multi-ethnic province, the packaging combines the traditional costumes of ethnic minorities with the diverse tastes of the region, offering a sensory journey through its food culture.
Each packaging box, made of white card using lithography process, showcases hand-painted designs of ethnic minority costumes, protecting the patterns from scratching and moisture. The 145mm x 200mm x 40mm boxes contain separate small packages for different flavors, allowing customers to create personalized combinations in a large gift box.
The project, which commenced in March 2021 and concluded in May 2021 in Kunming, involved extensive research, including literature consultation, field research, interviews, and observations, to extract the cultural genes of Yunnan's traditional food culture and promote it through innovative packaging design.
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Contact Information:
- Roberto Colombo
- +390314972900
- press@adesignaward.com
- +390314491953
- A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy