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WEIWEI ZHANG's Puzzle: Innovative Water Packaging Design

WEIWEI ZHANG's Puzzle water packaging design, inspired by the concept of "Meet a Better Self," has been awarded the Iron A' Design Award in 2022. The design team, including Li Yuanyuan, Liu Kaiyi, and Lin Hai, integrated the school philosophy of "Meet Better Yourself" into the packaging of water, aiming to stimulate students' motivation to learn and improve the school's brand promotion.

The design features paradoxical space illusion techniques and 2.5D form to present maze graphics, reflecting the unique campus attributes. The package is available in 7 colors, each with a separate Chinese character, and when the 7 color bottles are combined, they form the phrase "Meet a Better Self."

The label is made of PET material, with the pattern printed in four colors of ink, and the date label laser printed. The design measures 60mm in width, 60mm in length, and 180mm in height. The project started in September 2021 and was completed in March 2022 in Kunming, China.

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