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PickyPods: Tailored Packaging for Supplements

Angela Spindler's PickyPods packaging stands out in the saturated supplement market with its tailored approach. Inspired by the need for gender-specific formulas, the design features bold sex symbols and personalized flavor labels, catering to individual preferences.

The standout feature of PickyPods is its focus on fine adjustments based on age, gender, and other crucial factors, setting it apart from traditional supplements. The vibrant color scheme adds an energetic appeal, perfectly targeting the gym-going demographic.

Utilizing stand-up pouches with zip-lock closures and sachets, the packaging materials include MOPP, VMPET, and LLDPP, while the labels are self-adhesive semi-gloss. The design specifications ensure a visually striking product, with pouches and sachets featuring 5-color print, spot UV, and matt varnish, and labels adorned with a single color and matt varnish.

Despite the challenge of communicating 12 flavor variants economically, the team devised a solution involving generic pouches that could be customized with flavor stickers, enabling a cost-effective approach for the startup business.

Angela Spindler's PickyPods packaging has been recognized with the prestigious A' Design Award, showcasing exceptional creativity, technical prowess, and innovation. This innovative design sets a new standard in supplement packaging, offering a personalized and visually captivating experience for consumers.

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