FOR IMMEDIATE RELEASE

Sustainable Packaging Design Reflecting Nature's Vibrant Palette

Renowned designer Angela Spindler introduces "Naked Nature," a sustainable snack bar design inspired by nature's vibrant color palette. The dark brown background represents the bar's base ingredient, dates, while the flavors are delivered through colorful typography and solid banners for range differentiation on the shelf. The design reflects a world increasingly in tune with the environment, with a playful and honest brand language and packaging that embodies the raw nature of the bar.

Spindler's design and verbal strategy for the brand, along with all packaging designs, articulate the brand's big, bold flavors through hand-drawn typography bulging from the pack, symbolizing the uncontrollable nature of the flavors inside. The bar's sustainable credentials are reflected in its use of a home compostable wrapper, emphasizing the brand's commitment to environmental consciousness.

The Naked Nature snack bars are packaged in home compostable flow wrap and housed in recyclable cardboard, showcasing a commitment to sustainability and environmental responsibility. The design, realized using compostable rewind and printed with CMYK plus two spot colors, represents a significant step towards eco-friendly packaging in the food industry.

-END-