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/DESIGN/newswire -- COMO, CO, ITALY -- SUNDAY, 17 NOVEMBER 2024, 19:35 UTC+1

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Introducing Qinshihuang Cpa: A New China Pale Ale by CHINA RESOURCES SNOW BREWERIES

CHINA -- /DESIGN/newswire -- Oct 03, 2022

CHINA RESOURCES SNOW BREWERIES unveils Qinshihuang Cpa, a China Pale Ale inspired by the Qin Dynasty, set to launch in January 2023

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Qinshihuang Cpa: Redefining China Pale Ale with Cultural Innovation

CHINA RESOURCES SNOW BREWERIES introduces Qinshihuang Cpa, a pioneering China Pale Ale (CPA) that embodies the rich cultural heritage of the Qin Dynasty. The packaging design, featuring elements from the Qin Dynasty, sets it apart in the craft beer industry. The 315ml bottle and 550ml can are crafted to showcase the unique Chinese twist in this innovative brew.

The packaging design of Qinshihuang Cpa is a testament to its cultural significance. The bottle shape and neck incorporate typical elements from the Qin Dynasty, while the central seal character reflects a traditional, classical style. This craft beer aims to lead the industry towards a new trend in China pale ale, emphasizing its innovation and cultural identity.

Qinshihuang Cpa is a result of extensive research and development, brewed with Chinese crops widely planted during the Qin Dynasty. The design team overcame the challenge of highlighting the product's distinctiveness through packaging, integrating multiple elements of the Qin Dynasty into a modern bottle design. The visual texture provided by the relief sculpture and the contrast between black and red create a striking visual impact, offering consumers a unique experience of both flavor and culture.

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CHINA RESOURCES SNOW BREWERIES PRHow English/ENG Agency  Packaging
Last Updated: 2023-11-11 11:33:49
Qinshihuang Cpa: Redefining China Pale Ale with Cultural Innovation
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  • Roberto Colombo
  • +390314972900
  • press@adesignaward.com
  • +390314491953
  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
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