/DESIGN/newswire -- COMO, CO, ITALY -- WEDNESDAY, 25 DECEMBER 2024, 00:36 UTC+1
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CHINA -- /DESIGN/newswire -- Oct 03, 2022
CHINA RESOURCES SNOW BREWERIES unveils Qinshihuang Cpa, a China Pale Ale inspired by the Qin Dynasty, set to launch in January 2023
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CHINA RESOURCES SNOW BREWERIES introduces Qinshihuang Cpa, a pioneering China Pale Ale (CPA) that embodies the rich cultural heritage of the Qin Dynasty. The packaging design, featuring elements from the Qin Dynasty, sets it apart in the craft beer industry. The 315ml bottle and 550ml can are crafted to showcase the unique Chinese twist in this innovative brew.
The packaging design of Qinshihuang Cpa is a testament to its cultural significance. The bottle shape and neck incorporate typical elements from the Qin Dynasty, while the central seal character reflects a traditional, classical style. This craft beer aims to lead the industry towards a new trend in China pale ale, emphasizing its innovation and cultural identity.
Qinshihuang Cpa is a result of extensive research and development, brewed with Chinese crops widely planted during the Qin Dynasty. The design team overcame the challenge of highlighting the product's distinctiveness through packaging, integrating multiple elements of the Qin Dynasty into a modern bottle design. The visual texture provided by the relief sculpture and the contrast between black and red create a striking visual impact, offering consumers a unique experience of both flavor and culture.
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CHINA -- /DESIGN/newswire -- Jul 13, 2021
CHINA RESOURCES SNOW BREWERIES introduces the visually striking Lowen packaging design, awarded Silver in A' Packaging Design Award 2022, showcasing a unique blend of wildness and gentleness, and integrating various shapes and bright hues to represent different flavors.
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Agency PackagingCHINA -- /DESIGN/newswire -- Jul 15, 2022
CHINA RESOURCES SNOW BREWERIES introduces Hainan Beer packaging, capturing the essence of Hainan's natural beauty and cultural heritage, set to launch in China in July 2023.
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Agency PackagingCHINA -- /DESIGN/newswire -- Oct 27, 2022
China Resources Snow Breweries introduces a new series of packaging for its first pure malt draft beer, emphasizing purity and high quality, available in China since August 2022.
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