FOR IMMEDIATE RELEASE

Hainan Beer Packaging Inspired by Local Landscape and Culture

CHINA RESOURCES SNOW BREWERIES is proud to unveil the new packaging for Hainan Beer, drawing inspiration from the picturesque scenery and laid-back lifestyle of Hainan. The design integrates elements such as sea waves, sailing boats, coconut trees, lighthouses, seabirds, and surfboards, reflecting the harmonious blend of traditional national culture and natural ecology in Hainan.

The packaging is a testament to the company's commitment to preserving the essence of Hainan while catering to modern aesthetic tastes. The glass bottle and aluminum can feature iconic Hainan elements, while the can packaging utilizes thermochromic ink, revealing a postmark pattern with temperature reduction. Additionally, the outer paper box is designed in the shape of a suitcase, enhancing the overall user experience.

With a focus on sustainability, the packaging materials include glass, aluminum, and environmentally friendly kraft paper, ensuring a responsible approach to production.

The Hainan Beer packaging project was a result of extensive research and creative challenges. The design team aimed to strike a balance between cultural authenticity and modern graphic design, ultimately creating a visually impactful representation of Hainan's unique cultural identity.

Set to be launched in China in July 2023, the Hainan Beer packaging is a testament to CHINA RESOURCES SNOW BREWERIES' dedication to celebrating local heritage and delivering an authentic taste of Hainan to consumers.

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