/DESIGN/newswire -- COMO, CO, ITALY -- TUESDAY, 12 NOVEMBER 2024, 18:58 UTC+1
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CHINA -- /DESIGN/newswire -- Oct 27, 2022
China Resources Snow Breweries introduces a new series of packaging for its first pure malt draft beer, emphasizing purity and high quality, available in China since August 2022.
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China Resources Snow Breweries presents its latest creation, the Pure Malt Draft Beer, featuring a minimalist packaging design that highlights the purity and original taste of the beer. The design uses aurora green and pure white as the main tones, combined with calligraphy font and patterns of malt, hops, and water ripples to create a unified visual identity.
Dedicated to the first pure malt draft beer in China, the packaging aims to convey the pure materials and advanced brewing technology of the beer, utilizing aluminum cans and glass bottles. The bottle is embossed with calligraphy characters, while the can features line drawings of brewing materials.
The design and development of the pure malt draft beer started in Beijing in September 2020, with the product hitting the market in China in August 2022. The beer is brewed only with water, malt, and select hops, boasting a fresh and mellow taste, redefining the concept of high-end beer for quality-conscious consumers.
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CHINA -- /DESIGN/newswire -- Jul 13, 2021
CHINA RESOURCES SNOW BREWERIES introduces the visually striking Lowen packaging design, awarded Silver in A' Packaging Design Award 2022, showcasing a unique blend of wildness and gentleness, and integrating various shapes and bright hues to represent different flavors.
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Agency PackagingCHINA -- /DESIGN/newswire -- Jul 15, 2022
CHINA RESOURCES SNOW BREWERIES introduces Hainan Beer packaging, capturing the essence of Hainan's natural beauty and cultural heritage, set to launch in China in July 2023.
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