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Pure Malt Draft Beer Packaging

China Resources Snow Breweries presents its latest creation, the Pure Malt Draft Beer, featuring a minimalist packaging design that highlights the purity and original taste of the beer. The design uses aurora green and pure white as the main tones, combined with calligraphy font and patterns of malt, hops, and water ripples to create a unified visual identity.

Dedicated to the first pure malt draft beer in China, the packaging aims to convey the pure materials and advanced brewing technology of the beer, utilizing aluminum cans and glass bottles. The bottle is embossed with calligraphy characters, while the can features line drawings of brewing materials.

The design and development of the pure malt draft beer started in Beijing in September 2020, with the product hitting the market in China in August 2022. The beer is brewed only with water, malt, and select hops, boasting a fresh and mellow taste, redefining the concept of high-end beer for quality-conscious consumers.

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