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Dream of the Blue Manual Class: Premium Baijiu Packaging Design

Wen Liu's Dream of the Blue Manual Class is a premium baijiu packaging design that embodies the Chinese spirit of craftsmanship. The packaging is inspired by the maturing process of cellar mud, with a rich color palette of dark blue and metallic gold, reflecting the deep cultural richness of the product. The design features engravings that highlight the elements of craftsmanship and antiquity, paying tribute to the ultimate in craftsmanship.

The product is a living artifact in a drinking vessel, a vintage spirit in an artwork, bottled in exquisite containers colored in dark blue and metallic gold. The body of the bottle is sandblasted and coated in hammer finish paint, resembling the warmth and texture of cellar mud. The cover is structured as a fracture-proof cover, painted in gold, and printed on wrapped paper to showcase the printmaking effect.

Wen Liu's design was awarded the Silver A' Design Award in 2023, recognizing its outstanding expertise and innovation in packaging design. The product utilizes four-code correlation technology for anti-counterfeiting, ensuring the authenticity of the premium baijiu and demonstrating the status and taste of users.

The project, which began in August 2021 in Nanjing, Jiangsu, was completed in May 2022. The premium baijiu, produced from 600-year-old cellars by hand, is a testament to the Chinese spirit of craftsmanship and has been recognized for its historical and artistic value.

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