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/DESIGN/newswire -- COMO, CO, ITALY -- SUNDAY, 17 NOVEMBER 2024, 09:44 UTC+1

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Sky Blue Alcoholic Beverage Packaging Design by Wen Liu Wins A' Design Award

CHINA -- /DESIGN/newswire -- Aug 09, 2022

Wen Liu's Sky Blue design, inspired by futuristic aesthetics and environmental consciousness, wins the prestigious A' Design Award in 2023

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Wen Liu's Sky Blue Alcoholic Beverage Packaging

Wen Liu's Sky Blue design is a revolutionary alcoholic beverage packaging that embodies futuristic aesthetics and environmental consciousness. The bottle's smart streamline shape, inspired by the "eye of the sky," reflects a futuristic and spiritual connotation, while the environmental protection glaze process reduces environmental damage, aligning with the "bluer sky" brand vision. The packaging also features a five-in-one structure for anti-counterfeiting and four-code correlation for digital marketing.

The design's unique properties create a "young, energetic, positive, and upward" image, demonstrating consistency in quality and brand appeal. The bottle's flexible and smooth shape follows rational aesthetics and utilizes the golden rule of the "Fibonacci spiral" to achieve a balanced, elegant, and dynamic super golden ratio, meeting ergonomic design principles.

Realized through a combination of materials and processes such as crystal white, PC, LDPE, EPE, HDPE, ABS, lithographed paper, special paper, and various finishing techniques, the Sky Blue packaging measures 145mm x 108mm x 320mm, offering a visually stunning and functional design.

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Wen Liu PRHow English/ENG Agency  Packaging
Last Updated: 2023-11-11 15:50:49
Wen Liu's Sky Blue Alcoholic Beverage Packaging
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Contact Information:
  • Roberto Colombo
  • +390314972900
  • press@adesignaward.com
  • +390314491953
  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
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