/DESIGN/newswire -- COMO, CO, ITALY -- SATURDAY, 21 DECEMBER 2024, 21:29 UTC+1
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CHINA -- /DESIGN/newswire -- Aug 09, 2022
Wen Liu's Sky Blue design, inspired by futuristic aesthetics and environmental consciousness, wins the prestigious A' Design Award in 2023
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Wen Liu's Sky Blue design is a revolutionary alcoholic beverage packaging that embodies futuristic aesthetics and environmental consciousness. The bottle's smart streamline shape, inspired by the "eye of the sky," reflects a futuristic and spiritual connotation, while the environmental protection glaze process reduces environmental damage, aligning with the "bluer sky" brand vision. The packaging also features a five-in-one structure for anti-counterfeiting and four-code correlation for digital marketing.
The design's unique properties create a "young, energetic, positive, and upward" image, demonstrating consistency in quality and brand appeal. The bottle's flexible and smooth shape follows rational aesthetics and utilizes the golden rule of the "Fibonacci spiral" to achieve a balanced, elegant, and dynamic super golden ratio, meeting ergonomic design principles.
Realized through a combination of materials and processes such as crystal white, PC, LDPE, EPE, HDPE, ABS, lithographed paper, special paper, and various finishing techniques, the Sky Blue packaging measures 145mm x 108mm x 320mm, offering a visually stunning and functional design.
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CHINA -- /DESIGN/newswire -- Sep 11, 2019
Wen Liu's Hanwu Liquan 1974, a new Chinese-style beverage, draws inspiration from the Han Dynasty to create a modern and elegant design, conveying traditional Chinese aesthetics.
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Agency PackagingCHINA -- /DESIGN/newswire -- Nov 07, 2020
Wen Liu's Mingluye is a Minglu Flavor baijiu, inspired by mung beans and crafted with ancient techniques, awarded Bronze in A' Packaging Design Award 2021.
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Agency PackagingCHINA -- /DESIGN/newswire -- Aug 22, 2020
Wen Liu's Lidugaoliang Baijiu packaging draws inspiration from the Yuan Dynasty, embodying centuries of tradition and craftsmanship in a modern design.
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Agency PackagingCHINA -- /DESIGN/newswire -- Nov 03, 2019
Discover the innovative Wiseman Beer packaging design, a reflection of the fashion sense and passion of Chinese young people, created by Wen Liu and team in Shenzhen.
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