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HMP Group Unveils New Visual Identity

Fanny De Bray, a renowned designer from Paris, has unveiled the new visual identity for HMP Group, drawing inspiration from the mechanical universe of the company. The design aims to evoke emotion while prioritizing client ease. The logo, business card, letterhead paper, and folder are all part of the new visual identity, symbolizing the strength of the company and its global accompaniment. Each expertise is represented by a pictogram and a specific color, chosen to highlight their different services.

The project, which started in January 2019 and finished in September 2019, was a result of extensive research and collaboration with the company's direction to balance the quality of the machinery with human craftsmanship. The new identity puts the group’s technological knowledge forward, completed by pictures showing the teams exercising their functions. The design is adapted for both digital and printed media, ensuring a seamless display across various platforms.

Fanny De Bray's design for HMP Group has been recognized with the Iron A' Design Award in 2021, honoring its well-designed, practical, and innovative characteristics that meet professional and industrial requirements. The new visual identity truly reflects the strength and expertise of HMP Group, setting a new standard in the industry.

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