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Granarolo Group's New Cut-Out Cheese Brand Gets a Unique Packaging Makeover

Fanny De Bray, a renowned creative director, has unveiled the innovative "Appetisi" cheese packaging design, aimed at revolutionizing the presentation of cut-out cheeses. Inspired by the need for a quick, practical, and gourmet break, the design embodies three key concepts: Appetite, Amuse bouche, and Practicality. The transparent window offers a smart and amusing view of the cheese, adding a fun aspect to the packaging and clearly defining the different uses of each product.

The "Appetisi" packaging, made of plastic with a transparent window, showcases the expertise of the Granarolo group in meeting customer needs. With dimensions of 150mm x 190mm for the Dockpack and 127mm x 220mm for the cheese slice, the design aims to provide a unique and engaging experience for consumers.

De Bray's "Appetisi" design has been recognized with the prestigious Bronze A' Design Award in 2020, highlighting its outstanding creativity and resourcefulness. The packaging is set to enhance the consumer experience and contribute to quality of life improvements, making it a standout addition to the cheese packaging landscape.

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