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La Pause Parisienne: A Unique Visual Identity Inspired by Nature

Fanny De Bray, the creative mind behind La Pause Parisienne, has unveiled a nature-inspired visual identity that captures the essence of taking a break amidst greenery. The logo, designed in the form of tree leaves, features a symbolic "U" representing a pause symbol, surrounded by a crown of leaves, offering a serene and natural ambiance.

The project, which commenced in April 2019 and concluded in June 2019, was a response to the renovation of the former restaurant Le Quai, transforming it into a 460m2 space for meetings and events. The design aims to create a nature-like atmosphere throughout the year, providing a complete escape experience for customers.

La Pause Parisienne's unique visual identity, awarded an Iron A' Design Award in 2021, integrates industry best practices and competent technical characteristics, contributing to a better world through its practical and innovative design.

Fanny De Bray, a creative director at Made for you, an independent agency specializing in strategic counseling and brand design, has demonstrated her ability to create a nature-inspired oasis in the heart of Paris, offering a breath of fresh air to event coordinators and visitors alike. The design's elegance and gentleness are reflected in the serif style typography, using curved leaves to evoke an essence of nature and tranquility.

La Pause Parisienne's visual identity, realized with the help of graphic designer Anna Cesa, is a testament to Fanny De Bray's dedication to meaningful creations, not just aesthetic, and her commitment to collaborating with clients to achieve singular and impactful results.

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