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CHINA -- /DESIGN/newswire -- Aug 11, 2022
Wen Liu's Gu30 Redefines Premium Baijiu Market with Imperial Legacy and Modern Aesthetics
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Renowned as the 'Baijiu Empress', Gujing Distillery presents the Gu30, an exceptional upgrade to the Gu20, elevating the product system of Gujing Distillery NIANFENYUANJIANG. This revolutionary design aims to solidify the product's position in the premium baijiu market while expanding its consumer base.
The Gu30 bottle embodies the essence of a century-old brewing process, infusing imperial elements and the brand's legacy. The use of sarin for a brighter finish coat accentuates the dragon pattern, exuding a sense of simplicity and modernity while preserving traditional Chinese aesthetics. This innovative blend of modern technology and heritage enhances the product's appeal, setting a new standard in the baijiu market.
From 2021 to 2022, in Bozhou City, Anhui Province, China, the Gu30 design project overcame the challenge of balancing tradition and modernity in baijiu consumption aesthetics. By retaining the bottle shape and core 'dragon' element, and introducing sarin material, the design achieved a harmonious fusion of tradition and innovation, addressing the evolving aesthetic needs of consumers.
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CHINA -- /DESIGN/newswire -- Sep 11, 2019
Wen Liu's Hanwu Liquan 1974, a new Chinese-style beverage, draws inspiration from the Han Dynasty to create a modern and elegant design, conveying traditional Chinese aesthetics.
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Agency PackagingCHINA -- /DESIGN/newswire -- Nov 07, 2020
Wen Liu's Mingluye is a Minglu Flavor baijiu, inspired by mung beans and crafted with ancient techniques, awarded Bronze in A' Packaging Design Award 2021.
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Agency PackagingCHINA -- /DESIGN/newswire -- Aug 22, 2020
Wen Liu's Lidugaoliang Baijiu packaging draws inspiration from the Yuan Dynasty, embodying centuries of tradition and craftsmanship in a modern design.
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Agency PackagingCHINA -- /DESIGN/newswire -- Nov 03, 2019
Discover the innovative Wiseman Beer packaging design, a reflection of the fashion sense and passion of Chinese young people, created by Wen Liu and team in Shenzhen.
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