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Introducing Shuang Gou Sheng Fang: A Revolutionary Alcoholic Beverage Packaging Design

CHINA -- /DESIGN/newswire -- Sep 28, 2022

Wen Liu's Shuang Gou Sheng Fang is a groundbreaking alcoholic beverage packaging design that pays homage to the Ming and Qing Dynasties, offering a unique consumer interactive experience.

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Shuang Gou Sheng Fang: Redefining Alcoholic Beverage Packaging

Shuang Gou Sheng Fang, a strategic leading brand by Jiang Shuanggou Distillery CO., LTD., introduces a revolutionary approach to alcoholic beverage packaging. Inspired by the dense and neatly arranged distilleries of Shuanggou Town during the Ming and Qing Dynasties, this design incorporates elements of rhombus gems and sages' feathered fans, symbolizing the glory of the past.

The packaging features two separate sections, with a small bottle containing 68% ABV Virgin liquor and a bottom large bottle containing average ABV liquor. This innovative design allows consumers to enjoy the liquors separately or blend them to create a variety of flavors, offering a stronger aroma and a more flavorful taste.

Realized through a combination of design, technology, and craftsmanship, the product boasts a unique structure with ABS and PE material covers electroplated in rose gold, enhancing anti-counterfeiting measures, and exquisite bottle designs with gradient effects. The product's specifications include a box measuring 150mmx120mmx333mm, a large bottle sized at 204mmx90.5mmx78mm, and a small bottle at 63mmx43.5mmx36.5mm.

The most distinctive feature of Shuang Gou Sheng Fang is the "free blending" concept, allowing consumers to enjoy a different drinking experience. With the availability of two ABV numbers, consumers can savor the medium ABV large bottle alone, taste the high ABV small bottle separately, or blend the small bottle with other liquors for a unique flavor profile.

Wen Liu, the creative mind behind this design, hails from Shenzhen, China, and has been recognized with the Bronze A' Design Award in Packaging Design in 2023 for this innovative creation.

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Wen Liu PRHow English/ENG Agency  Packaging
Last Updated: 2023-11-11 17:25:49
Shuang Gou Sheng Fang: Redefining Alcoholic Beverage Packaging
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  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
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