FOR IMMEDIATE RELEASE

Pop Art Inspired Packaging Redesign for Pets

Antonia Skaraki's Pet Pet packaging redesign project is a celebration of the unique bond between pets and their owners, capturing the essence of love and simplicity in a pop art-inspired packaging. The project, awarded Silver in A' Packaging Design Award 2023, aimed to give pets their own signature, their identity through a visually appealing and emotionally resonant packaging design.

The design team, led by Antonia Skaraki and Art Director Valia Alousi, drew inspiration from the joyful bark of a dog, aiming to encapsulate the powerful and loving sound of a dear friend into the packaging. The result is a design that exudes a pleasant pop mood, clean lines, shapes, and infographics, reflecting a relationship full of love and emotion.

The packaging, made using plastic doypacks, features distinct differences between products achieved through a creative procedure that minimized the use of colors for each product code. The project, which commenced in September 2021 and concluded in December 2021 in Athens, was made available for sale in pet stores and supermarkets in February 2022, offering a better optical impact to the clients.

The project was a recipient of the prestigious Silver A' Design Award, recognizing its outstanding expertise, innovation, and remarkable level of excellence in showcasing strong technical characteristics and splendid artistic skill. The Pet Pet packaging redesign project stands as a testament to the creativity and professionalism of Antonia Skaraki and her design team, bringing a fresh and emotionally resonant identity to pet products.

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