FOR IMMEDIATE RELEASE

Antonia Skaraki's Innovative Design for The Wine Barrel

Antonia Skaraki, in collaboration with creative director Antonia Skaraki and art director Andreas Deskas, has unveiled a unique limited edition wine packaging for Lidl, combining fashion and wine in a festive and luxurious manner. The Wine Bag, resembling a handbag, dispenses 1.5 liters of semi-dry wine and features golden elements and leather texture, evoking a sense of luxury and authenticity. The product was distributed in all Lidl supermarkets throughout Greece, marking a creative and successful approach to wine packaging.

Skaraki's inspiration for The Wine Bag stemmed from the influence of fashion on lifestyle choices, aiming to target women as the primary audience. The design was meticulously crafted to align with the Christmas season, offering a distinctive and unexpected option in the wine-in-box category, ultimately earning the Bronze A' Design Award in 2024.

Skaraki's innovative approach to wine packaging showcases the fusion of fashion and wine, creating a unique and appealing product that resonates with consumers, especially during the holiday season. The limited edition design not only reflects Skaraki's creative prowess but also demonstrates her ability to elevate everyday products into luxurious and festive experiences.

-END-