FOR IMMEDIATE RELEASE

AS Women Empowerement: Corporate Gift Designed to Empower Women

Antonia Skaraki's AS Women Empowerement project is a powerful initiative to empower women of all ethnicities, religions, and social statuses. The annual corporate gift is a statement and a call to action, inspired by the ongoing need to address and protest the abuse women face in today's society.

The unique corporate gift features Cretan tsikoudia, a traditional Greek drink, filled in bottles shaped to symbolize different women, each adorned with distinct clay faces representing themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. These bottles are presented in dedicated boxes with artistic graphic representations and a wall poster, displaying over 2000 female names in solidarity.

The project, led by creative director Antonia Skaraki, art director Valia Alousi, and copywriter Nagia Koutroumani, was realized in Athens from December 2022 to February 2023. The corporate gifts were sent to A.S. clients in Greece and abroad, serving as a powerful statement and call to action in support of women empowerment.

The AS Women Empowerement project was awarded the Iron A' Design Award in 2024, recognizing its well-designed, practical, and innovative approach that meets professional and industrial requirements, contributing to a better world.

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