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Brand Identity Design "Sxdesign" - Redefining Tradition with Modernity

Unveiling the captivating Brand Identity Design "Sxdesign" by sxdesign, a revolutionary concept that intertwines traditional Chinese elements with modern aesthetics. The design studio in Beijing, China, embarked on a journey to create a visual representation of the Chinese name "ShangXiang," derived from "Yi Chuan," symbolizing the essence of daily life through observation, extraction, and reorganization of phenomena.

The innovative logo seamlessly integrates traditional Chinese characters with a contemporary twist, fostering a dynamic connection between history and the future. The design not only achieves symmetrical aesthetics but also conveys a profound message, emphasizing the significance of language and ideas, reflecting the brand's ethos of valuing client and user input.

Utilizing a meticulous 1:1.414 ratio, the design achieves a compact and composed visual appeal, ensuring versatility in print across various sizes and materials. Furthermore, the design transcends static imagery, offering dynamic potential to evolve into its classical style Chinese name through motion graphics, enhancing its adaptability and visual impact.

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