Introducing the Jing Yin Li Brand Design by sxdesign
CHINA -- /DESIGN/newswire -- Nov 12, 2021
sxdesign unveils the visual identity for Jing Yin Li, a new clothes cleaning and care brand, designed to reflect a healthy and slightly luxurious lifestyle, with a focus on pure gravitation and the power of cleanliness. The logo is created using simple geometric shapes, aiming to be eye-catching, reliable, and memorable.
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Jing Yin Li Brand Design
Designed for a new clothes cleaning and care brand in the Chinese market, the Jing Yin Li visual identity embodies the essence of pure gravitation and the power of cleanliness. The logo, created by sxdesign, is a combination of simple geometric shapes, including circles and squares, to ensure easy recognition and remembrance by consumers. The design process took place from July to November 2021 in Beijing and Shenzhen.
The logo, developed in a 1:2 ratio, consists of four rows, each also in a 1:2 ratio, with a minimum size of 6mmx12mm. The geometric arrangement of squares and circles conveys reliability and firmness, while the overall design is intended to be strong and abstract, suitable for printing and injection molding.
Derived from traditional Chinese precious porcelain and red sandalwood furniture, the brand color strikes a balance between red and purple, evoking a sense of luxury without being overwhelming. The logo's abstract nature allows for easy recognition and recall, providing a subtle yet intriguing connection to the brand name, Jing Yin Li.
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- Roberto Colombo
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