FOR IMMEDIATE RELEASE

Shaoxing, China - Nverhong Guihualinzang, a representative brand of Shaoxing liquor, designed by Wen Liu, has been awarded the prestigious Silver A' Design Award in the Packaging Design category for 2023.

With its slim shape and range of extensibility through different techniques, materials, and colors, Nverhong Guihualinzang's bottle is adorned with osmanthus elements depicted in simple lines, adding a touch of modernity. The hexagonal cover, reminiscent of Chinese ancient architecture and a square fan, perfectly complements the product's elegant qualities.

The visual form of Nverhong Guihualinzang is inspired by the Tuanshan, symbolizing reunion and happiness, carrying the same positive meaning as Nverhong liquor. The bottle, designed in the form of celadon, exudes a mild and soft aura, while the box is crafted from recyclable paper for printing.

Measuring 125x117x320mm, the design embodies keywords such as Nverhong, Chinese Shaoxing liquor, reunion and beauty, and oriental flavor and affinity. Wen Liu, along with Xianguo Wang, led the design team for this project, which took place from June 2021 to March 2022.

Challenges in material experimentation were overcome, leading to the selection of ceramic as the ideal material for the bottle, in line with the properties of Nverhong liquor. The design reflects a new visual style for the product, reorganizing traditional Chinese elements to create a fresh and accurate consumer orientation.

Shaoxing Nverhong Winery Co., Ltd., with a history dating back to 1919, is a representative of Huangjiu and a backbone enterprise of the Huangjiu industry in China. The company's Nuerhong Huangjiu is brewed with the finest white glutinous rice, boasting a mellow yet rich taste and a strong, long-lasting aroma.

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