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Alpine Sprout: Redefining Green Tea Packaging

Jie Yang's Alpine Sprout is a groundbreaking packaging design for alpine green tea, inspired by the local mountains and Chinese calligraphy. The design encapsulates the steep terrain and the vigorous calligraphy technique, symbolizing the Millennium heritage and the hardships of the ancient tea horse road. The concave-convex shape of the packaging box expresses the difficulty of the tea's origin, paying homage to the local culture and the labor of tea pickers.

The packaging material, made of degradable environmental protection cardboard and paper, emphasizes the harmonious coexistence between humans and the environment. The design team's attention to detail is evident in the 100mm thick, 350mm long, and 350mm wide outer package, highlighting the exquisite nature of the product.

The design's unique properties lie in its representation of a local variety of green tea, grown in Wufeng County, Yichang, Hubei Province. The product's rarity and unique flavor, combined with its challenging harvesting process, are beautifully encapsulated in the packaging, making it a standout choice for tea enthusiasts and gift-givers alike.

Jie Yang's design philosophy revolves around creating a new brand influence for tea, rooted in the local production environment and cultural characteristics. The minimalist visual fusion technology used in the design conveys the hardships of tea production and trade, offering a compelling narrative within the packaging itself.

The project commenced in September 2021 and was completed in November 2021, with design and production taking place in Shenzhen and Hubei Province, respectively. The design team overcame challenges related to the bronzing process and color saturation, ensuring that the final product authentically represented the essence of alpine green tea.

Jie Yang, a member of Shenzhen Decelent Brand Planning Co., Ltd., has been recognized for his exceptional work, winning the Bronze A' Design Award in the Packaging Design category in 2022. His innovative approach to design has not only garnered accolades but also contributed to the elevation of the Chinese design industry on a global scale.

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