FOR IMMEDIATE RELEASE

ARBO design Unveils the Pelonis Appliances Family

ARBO design is proud to introduce the Pelonis Appliances Family, a new line of heaters, air purifiers, and fans designed to redefine the brand's presence in North America. The Design Strategy aims to align the brand with consumer perceptions, offering a differentiated and premium message while adding value without increasing production costs. The new Visual Brand Language (VBL) emphasizes affordable innovation in home comfort products, reflecting a human-centered design approach.

The Pelonis Appliances Family incorporates a range of materials such as aluminum, stainless steel, ABS, and polycarbonate, along with energy-efficient LEDs, to create a premium and durable look. The design supports the company's commitment to sustainability by using recycled and recyclable materials, as well as energy-efficient components. The new line of heaters, air purifiers, and fans features a sleek and modern design that combines functionality with aesthetics, reflecting the brand's core attributes and values.

Starting in November 2022 in Brazil and China, the Pelonis project is set to conclude in February 2023. The technical developments have been made in China with technology suppliers, and the production will occur in China. The design process involved extensive research, including consumer insights and trend mappings, to bring innovation and differentiation to the forefront. The outcome is a new VBL system that considers cultural factors and objective aesthetics, providing a fresh approach to the brand's visual identity.

-END-