FOR IMMEDIATE RELEASE

Arminda Caffe: A Visual Identity Celebrating History and Sophistication

ARBO design proudly presents the visual identity of Arminda Caffe, a brand that encapsulates the rich history and purpose of premium Brazilian coffee. The design is a testament to the heritage of Arminda and her granddaughter, offering a sophisticated and meaningful experience for coffee enthusiasts.

The visual identity of Arminda Caffe is a tribute to the Brazilian plateaus, plains, and the tradition of coffee cultivation. It embodies the unique aroma of past coffee, harmonizing family traditions and offering a premium coffee experience. The brand's commitment to sustainability is reflected in the use of recyclable raw materials and local production, contributing to economic growth and environmental responsibility.

With meticulous attention to detail, the visual brand language of Arminda Caffe has been carefully crafted to support all design decisions, from packaging to usability. The brand has also obtained the Rainforest Alliance seal, a testament to its commitment to environmental, social, and economic sustainability.

Starting in January 2020 and concluding in December 2020, the project was realized in Curitiba, Brazil, utilizing local resources and raw materials. The design process involved extensive research, including consumer insights, trend mappings, and immersive collaboration with multidisciplinary teams to bring innovation and differentiation to the forefront.

ARBO design's leadership in the industry, with a track record of collaborating with global companies and winning numerous design awards, including the prestigious A' Design Award, underscores the expertise and creativity behind the visual identity of Arminda Caffe.

-END-