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Mijia Toothbrush Packaging

Xiaomi's Mijia Sonic Electric Toothbrush T500C packaging has been awarded the Iron A' Design Award in the Packaging Design category for its innovative and elegant design. The gift set, designed for the holiday market, features soft lines and warm light blue color, creating a harmonious and unified look. The outer box design is inspired by the appearance of the product, using a blue bas-relief and high UV lines to emphasize the elegant industrial design.

The packaging measures Width252mm x Depth43.5mm x Height241mm and is realized using blue bas-relief technology, enhancing the sense of hierarchy and three-dimensionality. The color hue of the packaging matches the product, creating a uniform and attractive appearance. The design team, including Creative Director Lu Chen, Graphic Designer Dijing Wang, and Packaging Structure Designer Zhizhuang Song, overcame the challenge of creating a new look for the young generation in a crowded market.

Completed in May 2020 in Beijing, China, the Mijia Toothbrush packaging aims to attract customer attention in stores, offering a unique and eye-catching design for the young generation. The award recognizes the product's well-designed, practical, and innovative nature, meeting professional and industrial requirements while contributing to a better world.

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