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CHINA -- /DESIGN/newswire -- Sep 02, 2019
Xiaomi Unveils Mi Sports Bluetooth Headset Mini, Designed to Speak the Language of the Younger Generation
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Xiaomi introduces the Mi Sports Bluetooth Headset Mini, a low-profile product designed to appeal to the younger generation with its emoji-inspired packaging and design. The headset and controller are cleverly integrated into emoji icons, adding a fun and colorful touch to the product.
The packaging, which hides the wires and showcases only the headset and controller, is a result of innovative design realization technology using PET tray and paper cover materials. With dimensions of 79mm in height, 110mm in length, and 28mm in width, the headset is a compact and stylish accessory for sports enthusiasts.
Designed by a talented team led by Lu Chen, the Mi Sports Bluetooth Headset Mini project began in April 2018 and was completed in April 2019 in Beijing, China. The design team overcame the challenge of creating a product that resonates with the trendy culture of 18 to 29-year-olds, resulting in a unique and appealing product that stands out on retail shelves.
The Mi Sports Bluetooth Headset Mini is a winner of the Iron A' Design Award in 2020, recognized for its practical and innovative design that meets professional and industrial requirements. The copyrights for this design belong to Xiaomi, 2019, and the product is a testament to the company's commitment to creating fulfilling and positive experiences for its users.
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Xiaomi introduces a fresh visual system for its India packaging, aiming to strengthen brand recognition and emphasize the technological edge of its products. The new design is a result of collaboration between teams from China and India, addressing previous negative feedback from the sales department.
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