FOR IMMEDIATE RELEASE

Mi Ionic Hair Dryer H900 Packaging Design

Xiaomi is proud to announce the launch of the Mi Ionic Hair Dryer H900, featuring a revolutionary packaging design inspired by the internal technology of the product. The minimalist appearance of the hair dryer conceals a complex internal structure, including a high-speed motor and unique heating wire technology. The packaging design transforms these internal components into exquisite patterns, utilizing embossing stamping printing to reveal rich colors.

Inspired by the high-performance motor, impeller, and air duct design inside the product, the packaging design reflects the industrial design and powerful performance of the hair dryer. The combination of embossing and different imaginary color films allows the packaging to exhibit rich and different color gloss at various angles, providing a tactile experience for customers.

The Mi Ionic Hair Dryer H900 Packaging Design measures Width280mm x Depth102mm x Height320mm and was completed in Beijing, China, from July to November 2020. The packaging presents a restrained luster, neat lines, and a futuristic illusion luster, offering a unique and visually stunning unboxing experience.

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