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Xiaomi's India Packaging Redesign

Xiaomi has unveiled a new visual system for its India packaging, following negative feedback from the sales department regarding the previous design. The collaboration between teams from China and India led to the development of a fresh visual system, aiming to address the lack of brand recognition and visual impact in the Indian market.

The new packaging design aims to strengthen brand recognition and emphasize the technological edge associated with Xiaomi products. By incorporating a contrasting orange-black color scheme, the design seeks to enhance visual impact and ensure uniformity across a wide range of product categories and dimensions. The carefully structured layout communicates branding identity and key product information, creating a visual memory that sets Xiaomi apart from its competitors.

The project, which commenced in June 2018 in Beijing, China, and concluded in July 2018, involved extensive local market research to identify and address the challenges with the existing packaging. The new design effectively communicates key product specifications, slogans, and selling points to consumers, while the vibrant color scheme conveys the technology, joy, and passion associated with Xiaomi products.

The new visual system for India packaging has been recognized with a Silver A' Design Award in 2020, highlighting its outstanding expertise, innovation, and remarkable level of excellence. The copyrights for the design belong to Xiaomi, further solidifying its commitment to delivering exceptional and distinctive packaging solutions.

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