FOR IMMEDIATE RELEASE

Satine Jersey: Art Deco Packaging for Premium Milk

Blackandgold Design (Shanghai) Co., Ltd. introduces the Satine Jersey packaging, drawing inspiration from Art Deco to embody luxury and elegance. The design reflects the premium nature of the product, featuring a British landscape and Jersey dairy farm illustration in golden lines, encapsulating its origin in a premium way. The packaging, realized with aluminum foil and iridescent silver paper, sets a new standard for premium milk branding.

Satine Jersey is the first-ever Jersey milk launched in China, imported from Jersey and produced in Inner Mongolia to ensure the highest quality. The packaging's artistic representation of British style and Jersey dairy farm communicates the product's premium features and justifies its premium price, setting it apart in the market.

The project commenced in February 2020, culminating in the product's launch in April 2020. The design team, led by Creative Director Yang LI, employed an artistic approach to differentiate Satine Jersey Milk from traditional milk brands, emphasizing its premiumness and unique selling points. The packaging's Art Deco elements and European sealing wax framing reflect the British tradition and premium quality of the product.

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