FOR IMMEDIATE RELEASE

Nestle Mr. Banana: Redefining Ice Cream Packaging

Blackandgold Design (Shanghai) Co., Ltd. introduces Nestle Mr. Banana, a revolutionary ice cream packaging concept that redefines the traditional approach to product presentation. Inspired by the rising Chinese Hip-Hop music culture, the design aims to resonate with young consumers by transforming Mr. Banana into a Rapstar. The packaging features 9 unique sunglasses with different phrases, allowing consumers to express their individuality and attitude. The innovative approach aims to create an interactive and memorable experience for consumers, leveraging the power of social media in today's market.

The unique element of the design lies in the enlarged ice cream packaging, where the sunglasses become a focal point in the fridge, creating an engaging interaction between consumers and the product. This approach not only sets Mr. Banana apart from competitors but also aligns with the trend of social media marketing, offering consumers the opportunity to share their experience with the product online.

Utilizing aluminum foil for the ice cream packaging and eco-friendly paper for the box, the design showcases a commitment to sustainability while delivering a visually striking and functional product. With dimensions of Width 218mm x Depth 10mm x Height 76mm for the ice-cream packaging and Width 40mm x Depth 60mm x Height 85mm for the paper box, the design offers a practical and visually appealing solution for the market.

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