FOR IMMEDIATE RELEASE

Pastry Gift Box by Fudesign

Inspired by the magical period of 1800s Shanghai, the Pastry Gift Box by Fudesign pays homage to the city's rich historical stories, culture, and arts. This unique design project, awarded Silver in A' Packaging Design Award in 2019, seamlessly integrates French and traditional Chinese architectural styles to create a brand-new cultural experience.

The design, a Brand LOGO and package project for Mr. Qiao, a pastry brand owned by the operating company of Yu Yuan, skillfully blends western-style pastries with old-Shanghai aesthetics, utilizing the imagery of Shikumen, the traditional Shanghai architecture. The result is a differentiated design in the traditional food market, standing out with its modern yet nostalgic appeal.

Combining Chinese and Western styles, the Pastry Gift Box features a logo in the shape of a Chinese seal, symbolizing Mr. Qiao as a brand of western-style pastries made in China. The packaging box, with its simple lines representing Shikumen, is adorned with a hollowed-out gate to reveal the symbolic logo. The main color, celadon green, represents old Shanghai, while the inner box surprises consumers with a pattern of birds and phoenix tree leaves, symbolizing the city's rich heritage.

This unique design project, with dimensions of 250mm x 250mm x 32mm, has been a symbol of Shanghai culture, attracting tourists to purchase it as a local specialty. Sold at the Yu Yuan scenery spot and online store, the Pastry Gift Box has become a spreading of Shanghai culture worldwide, as tourists present it to friends and relatives.

Shanghai-based Fudesign, established in 2017, is a total branding company specializing in graphic design. Led by CEO Kazuo Fukushima, the company's concept is to pursue the essence of design and provide the most suitable design to the client. With a focus on brand logo design, packaging design, store design, and character design, Fudesign has garnered global recognition for its outstanding creativity and innovation.

-END-