FOR IMMEDIATE RELEASE

Chilled Milk Packaging by Fudesign

Fudesign introduces "Chilled Milk," a premium strawberry milk packaging inspired by Japanese quality, targeting young Chinese women. Crafted with 50% raw milk, the product strikes an ideal balance between sweetness and acidity, offering a delightful strawberry milk experience. The chic, portable packaging design aims to provide a serene strawberry field experience, embodying freshness and luxury.

The packaging is set against a white background, featuring realistic strawberry illustrations, strawberry flowers, and leaves, aiming to immerse the audience in the tranquility of enjoying the beverage within a strawberry patch. The project started in May 2023 in Shanghai and finished in August 2023, with sales launching in China in November 2023.

Under the management of strict quality control, the packaging utilizes recyclable paper for the bottle material and plastic for the cap. The design team, led by Creative Director Kazuo Fukushima and Graphic Designer Aya Tanaka, overcame creative and technical challenges to create a unique and nostalgic product. The design was awarded the Bronze A' Design Award in 2024, recognizing its outstanding creativity and contribution to quality of life improvements.

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